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This is Why I Don't Like Adidas...

HuskerFever

By HuskerFever
in The Haymarket Hardwood

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aphilso1
aphilso1

Those alt Black unis were pretty sweet today.  Add that to the alt home jerseys with the script Huskers logo, and Adidas has done a nice job giving Nebraska some classy one-of-a-kind looks.  Can we ma

49r
49r

I am still gunning for the #AllBlack4Tai senior night and would like to see the fans all in black with the team wearing the black uniforms.  Why not?  Could be pretty sick with Michigan in their Maize

hhcmatt
hhcmatt

I think we would be unmercifully clowned if we rolled out Cowboy Hat Herbie Putting a jumpman logo on our stuff doesn't make it any better IMO. Being a top tier Adidas school is probably better t

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a0t0w0

a0t0w0

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Sigh...

 

This is a horrible topic. We KNOW Nike OR Adidas doesn't make a team.  Why are people using this as a defense to Adidas?  Yes, they sponsor the two teams in the championship game. 

 

Does Nike still crush Adidas' share of the market? Yes.

 

What does that mean? People prefer Nike.

HuskerFever

HuskerFever

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Sigh...

 

This is a horrible topic. We KNOW Nike OR Adidas doesn't make a team.  Why are people using this as a defense to Adidas?  Yes, they sponsor the two teams in the championship game. 

 

Does Nike still crush Adidas' share of the market? Yes.

 

What does that mean? People prefer Nike.

 

I guess I should have added  <_<​ to evoke my sarcasm.

  • 1 year later...
HuskerFever

HuskerFever

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For those who have WSJ access: "How Adidas Aims to Get Its Cool Back" http://www.wsj.com/articles/how-adidas-aims-to-get-its-cool-back-1427072066

 

For those who don't... here's the gist:

 

- Miami switched from Nike to Adidas. The administration was happy, the players and fans were not.

- Adidas owns the soccer market, but fails to adapt to the U.S. (which drives the athletic wear fashion)

- Due to German corporate decisions trumping the U.S. division, implementation is slow and the company fails to quickly adapt to market changes

- Consumers are now using athletic wear as everyday wear and companies like Lululemon Athletica and Sketchers USA have been able to adapt to this shift

- #1 Nike, #2 Under Armour, #3 Adidas in the U.S. now

- Michael Jordan wanted a deal with Adidas when he was younger, but the Germans (at corporate) felt U.S. fans resonate better with tall centers than with point guards; Jordan (obviously) went with Nike after that.

- Adidas was focused on team attire rather than individual player endorsements; Nike discovered player endorsements trumps team attire; Adidas is now adapting to that model (they are planning to drop the NBA jersey contract in 2017)

- Adidas's 5-year growth plan is heavily reliant on growing market share in the U.S.

 

Expect some changes in the U.S., but be hesitant because there would have to be a drastic change at the corporate headquarters for key U.S. decisions to be made. The new Adidas N.A. President asked corporate for approval on signing up to 500 NFL, MLB, et al. player endorsements over the next few years in order to change it's brand image in the U.S. to adapt more toward the popular sports in the country.

  • 3 months later...
49r

49r

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Posted

KNTK - Morning Take:  Is it time for Nebraska to switch from Adidas to Nike?/Hang Up On Holstein

 

http://www.theticketfm.com/podcasts/morningtake/2015_07_07_2.mp3

(16:09)

 

Michigan announced yesterday that they’ll be making the switch from Adidas to Nike for their clothing and materials for the school. Jake and Lanny think Nebraska should do the same, even though Adidas is paying the Huskers way more money than Nike would. Then, DJ takes on Lanny in ‘Hang Up On Holstein,’ featuring colleges of NFL greats.

  • 4 weeks later...

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