The first thing they need to address is, how can you eliminate all the negativity that seems to surround the sport. It's that loud uneducated voice and you hear it all the time. Can't imagine what it would be like if there wasn't a thing called political correctness. It happens every where and it's almost always someone with a podium who hasn't watched a game for many years but yet has an opinion that was formed some 40+ years ago. And it's not just the males that spew it, females are just as guilty.
The Ticket here in Lincoln is one of the worst. Adrian Fiala said just a couple months ago "that women who played women's college basketball 10 years ago couldn't even dribble, it's come a long way since then but it's still hard to watch". The girl on the same station who does 4 downs said she can't stand to watch women's basketball just last week. I would question either one of those two just exactly when did you last see a women's college basketball game. Both would most likely answer "they can't remember" but yet, both felt it necessary to comment on it negatively.
Seriously doubt though the stigma of "it's girl's playing basketball" will ever go away. But if they could some how diminish that view it sure would help.