Yormark is all about branding and marketing, so if the league expands past twelve members, there is a chance the conference changes its name and logo, according to a report from Brandon Marcello of 247Sports.
“The Big 12 is preparing to explore new branding possibilities and perhaps a name change should the conference expand to 14 or 16 teams, though brainstorming is in the early stages, sources tell 247Sports…
“Should membership numbers change again in 2025, the Big 12 is at least open to the possibility of tweaking its logo, if not changing its name, a source said.“
https://www.si.com/college/westvirginia/.amp/big-12/big-12-considering-name-change