I think too many people are worried about how good each program is at football, basketball, etc.
That is not what is important...Branding and potential are much more important.
Anyone that tosses K State as a possible expansion target does not get it....Kansas could be a target for the Big Ten, but never Kansas State.
Also, Rutgers will spur more interest in College football in the New York area because they will start playing better teams...Rutgers vs Ohio State will start having a buzz around NYC...will it ever be as big as Nebraska, not in proportional numbers, but in Raw numbers it will become much bigger.
If I was up and coming Football coach, the Rutgers job, just became a very interesting job...Great recruiting areas, and now you are going to have guranteed games against Ohio State, Penn State, Wisconsin and occasional games against Nebraska, Michigan and Michigan State....
One of the reasons Rutgers has never captured the imagination of NYC...is that they play Uconn, South Florida, Louisville....In 10 years, I see Rutgers becoming the thorn in Ohio State's side for the Leaders Division title year in and year out.