The alcohol that is served at the Wick, Lied, etc. are catered in by a third party. They have licenses that they get for the individual events. I had always been told that alcohol could not be served during NCAA events if they are on a college campus, regardless of wet/dry status. I know that several of the Big 12 schools were "wet" campuses when I was in college, but they did not serve alcohol at any of their football games I attended.