Both Tourney's see double digit gains....

[whoopdeedoo]

https://apnews.com/article/entertainment-sports-basketball-mens-college-basketball-048e6eeb6b6ce0ab3ac26658c0a8f458?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosam&stream=top

 

INDIANAPOLIS (AP) — The NCAA men’s and women’s basketball tournaments are seeing double-digit viewer increases over last year.

The men’s tournament is up 12% over last year. The tournament is also off to its best start in five years, averaging 9.12 million viewers through the second round on TBS, CBS, TNT & truTV. 

The NCAA’s March Madness Live platform has delivered its second-best performance ever in live unique viewers and live hours streamed.

The women’s tournament on ESPN, ESPN2, ABC, ESPNU and ESPNews is up 15% overall through the first two rounds. The second round averaged 474,000 viewers, a 25% jump from last year. 

The game Monday night between Central Florida and Connecticut on ESPN averaged 1.13 million, making it the most-viewed, early-round women’s game since 2009. Sunday’s Creighton-Iowa contest on ABC averaged 993,000.

ESPN said nearly 26 million hours have been viewed on their platforms.