Very interesting that you post this as Gatorade is actually losing share by a wide margin in the beverage business. Powerade may be a lower end product, but was the only zero calorie sports drink until rather recent Gatorade is finally launching their own.
Powerade (not garbage) would be for the university, but so would Body Armor as now Coke is 3rd in ownership and distributes almost nation wide. Body Armor is a much more superior product that Gatorade and much better for athletes.
just my 2 cents. Opinions are for discussion and I had to state me just like you.