Report OT: In-House NU Radio and Media Rights in The Haymarket Hardwood Posted 4 hours ago · Edited 3 hours ago by Red Don (https://nebraska.rivals.com/news/big-red-business-nebraska-makes-big-bet-on-marketing-rights (Good follow-up article) Quote “We’re taking on 100 percent of the risk, but we get 100 percent of the revenue,” Garrett Klassy, a senior deputy athletic director said in an interview. “We know schematically this will work.” Quote Speaking in general terms, Klassy said the athletic department “plans on keeping a lot of elements” of the existing broadcasting and marketing networks. “But we’re also looking at ways to improve. We also recognize the importance of having familiar names and voices.” Now if we could only get into the sports-gear business (i.e. "Why I Hate Adidas" the thread that refuses to die ). Just think of the shot-in-the-arm" to business in Nebraska!