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2023 PG Simeon Wilcher -> UNC


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21 hours ago, MitchMcGaryMunchies said:

 

tl;dr

Yeezy isn't giving Nebraska (or anyone else) anything

 

Yeezy functions much more like an independent brand than Jordan.  Yeezy has a very minimal marketing budget and it is largely Kanye's choice what it is spent on.  He chose to spend the vast majority of last year's budget on his Sunday Service touring operations.  He outfits those around them in the Yeezy brand and relies on their status as social media influencers for more grassroots promotion.

 

Also at this point Yeezy is a lifestyle brand, not a sports brand.  They've made one pair of football cleats that were absolutely terrible and have produced one model of basketball-focused sneaker but those have largely been ignored by the sports world and have minimal resell value.  The latter was released during NBA ASW in Chicago but little has come of it since then.  I would expect this to change very soon though given that Kanye has recently purchased the former Stoneridge Prep in Simi Valley, CA and opened-up The Donda Academy, a tuition-free school that is seeking to teach K-12.  They've already signed several 3 and 4-star basketball recruits and they are of course outfitted by Yeezy.

 

Currently, there is a dearth of Yeezy products on the bodies of student-athletes and coaches at Adidas schools.  Back when he was still at Louisville, Rick Pitino would sometimes wear Yeezy 350s when scouting recruits.  Immediately after signing-on as coach of Nebraska, Scott Frost was seen wearing some Copper Yeezy 350 V2s.  These were clearly purchased by him personally to try to stunt at his press conference and I've never seen him wearing any other Yeezy products.  His Lincoln home was robbed shortly afterwards and his sneaker collection was stolen so that may have contributed to his lower profile lol

 

Similarly, if you ever see any of our basketball players in the real world you will rarely see them wearing Yeezy.  Most actually wear Jordan sneakers, even at Husker sports events.  The only player I've ever spotted rocking Yeezy was Thor once when I saw him show up to a football game at Memorial wearing some Blue Tint Yeezy 350 V2s.  Everyone that has been at the football games this season have been wearing Jordans or Nikes.  Trey McGowens has a pair of Off-White Nike Dunks he likes to wear, but so far the undisputed sneaker king of the team has been Lat Mayen who showed-up in some Off-White Sail Jordan 4 that resell for $3,000+ in larger sizes.  NIL money, baby!

 

Awesome sneaker info that I didn't expect to get today.  This is why I subscribe to this board! 

 

But really though this is good insight.  Just be happy we aren't Under Armour.  No players are rocking the Under Armours off the court.

Edited by JBARGIE
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